Sex. Death. đź’©

The beginning of the end for TikTok?

Author

Patrick Walsh
May 28, 2023

🗞️ Top Marketing News This Week

  • Governor Greg Gianforte signed a bill banning the app. The bill is expected to be challenged in court, but if it sticks, it’ll take effect on January 1, 2024. Why is it being banned? The Governor cited concerns of the company’s ownership by China’s ByteDance.

  • Takeaway: This is the furthest we’ve seen a ban taken in the U.S. so far. In the immediate term, if the ban sustains a potential challenge, it won’t go into effect until January - so you’ve still got time to pivot your content if you’re a business operating in Montana. It could also be a sign of whats to come elsewhere.

🚀 Big Marketing Moves You Can Learn From

  • This is year two of the month-long effort, which, ironically enough, has enhanced engagements for the outdoor retail brand across social media. Post impressions on Instagram topped 8.5M midway through May, a 95% increase YoY for the brand.

  • Takeaway: Yes, being on social media is important for a company, but the most important lesson here is being strategic with your brand's social platforms. People love a bold statement, so this commitment to their mission of being more outdoorsy is very on-brand.

🤭 Marketing Hack of the Week

Sex. Death. 💩 Taboo Advertising: The Hidden Weapon for Winning Facebook Ads? Let’s dive in.

We're talking about ads like this:

They get you to pause, STOP scrolling and pay attention They are some of the best-performing ads on Facebook and could be the key to amazing ROI BUT be weary with this strategy There are risks.

I pinched this graph from Dara Denney, and it nails it. Stay away from the right-hand side but embrace the left side of this scale.

Let me know if you plan to give this strategy a try.

This week I helped someone launch a newsletter, fix email deliverability issues, and make a plan for a new Twitter account.

If you need Need help with your marketing? I work with a small number of clients on a fractional CMO basis. Find out more here.

 âš’️ Marketing Tools to Check Out

  • Automated content that avoids AI Detection - https://byword.ai/ a lot of AI content tools. Most of them will get caught for being AI-generated. Not this one. Played around with it and it’s awesome.

  • Turn your content into summaries, social posts and more. You can also do this with YouTube videos. Great for taking one piece of content and repurposing it all with AI - https://www.castmagic.io/

đź’¬ Marketing Tweet of the Week