Get a FREE TV (I wish I was joking)

🗞️ Top Marketing News This Week

Grab a FREE TV

Yup, you heard that right a free TV. Of course, it comes with a catch. You have to give up your data and yout focus. You get two screens. Hang on? Yes, one is your TV and one is for adverts.

• Telly’s TV includes a “Smart Display,” separated from the main TV by a soundbar, and includes constant advertisements which allow the consumer to get the TV at a nonexistent price.

• While ads shouldn’t interrupt your watching experience on the main display, the ads may pop up on both displays.

• Takeaway: We all know that if the product is free we are the product. Social media companies do this more subtly but this puts it front and centre. Nothing is hidden. You are being harvested for your data but you get a free TV. Would you do this?

🚀 Big Marketing Moves You Can Learn From

Canada is in on the joke. After many years Specsavers have decided to take their famous campaign to Canada. This news got me thinking about this incredible campaign and what we can learn from it.

The "Should've gone to Specsavers" campaign is an excellent example of a simple, relatable, and humorous message that, through consistent use, has become synonymous with the brand it represents.

Here are some of the things that made it so remarkable:

1. Simple and Memorable Slogan: The phrase "Should've gone to Specsavers" is catchy and straightforward, which makes it easy to remember. This simplicity makes it highly quotable and shareable, effectively leading to free word-of-mouth advertising.

2. Humor: Many of the "Should've" ads feature humorous situations, often caused by someone's lack of proper eyewear leading to a misunderstanding or a mistake. Humor makes the ads more enjoyable to watch but crucially, more memorable.

3. Relatability: The situations presented in the "Should've" campaign, while often exaggerated for comedic effect, stem from everyday life scenarios. This relatability creates an emotional connection with the audience, making the advertisements more engaging and impactful.

4. Brand Identification: The slogan has been so well-used and is so unique that it has become directly associated with Specsavers. When people hear or use the phrase "Should've gone to Specsavers," even in a non-advertising context, they can't help but think of the brand.

5. Repetition: Specsavers has been using the "Should've" campaign for many years, and repetition is a key aspect of successful advertising. Over time, the phrase and the associated brand become embedded in consumers' minds.

🤭 Marketing Hack of the Week

Using emotions in marketing can help you more easily build a connection with your audience and help you differentiate yourself from others.

Not just differentiation. It can literally help you sell more products (which is the goal of marketing).

Let’s see an example of how the emotion of “fear” can be used in this prompt to create an emotion-driven marketing strategy

✍️ Try the prompt in Chat GPT for yourself:

Write a marketing campaign outline that uses [emotional appeal] to persuade [ideal customers] to take action and purchase [product/service]. For every section in the campaign give step-by-step instructions. Emotional appeal = [Insert Here] Ideal customers = [Insert Here] Product = [Insert Here]

 ⚒️ Marketing Tools to Check Out

Get AI to write your emails. A lot of hype over this and after using it - I can confirm its incredible. Give it a try: SuperHuman

I’ve been using this tool for years! TweetHunter has a bunch of cool features for automating your Twitter marketing. My favourite are the AI suggestions and how easy it makes writing threads. I do have an affiliate (I’d recommend this tool either way) and you get 21 days free with my link: TweetHunter

💬 Marketing Tweet of the Week